I help businesses find what's holding them back — in marketing, advertising, sales, systems, or operations — and fix it so they can scale efficiently.
Doing hard shit since 1985.
I made a dramatic entrance in 1985 — let's just say I made things hard on my mom from day one. (Sorry, Mom.) I've been picking the hard path ever since.
I started racing bicycles at 12 and raced all over the world. I won the SEC Division I Overall Mountain Bike title in 2006 and the Tennessee State Pro Road Race in 2009. The race is won in the details nobody else wants to sweat.
When pro contracts dried up in 2008, I went all-in on what I'd been doing on the side: writing code and building websites. I dropped out of Computer Science at UTC to do it full-time.
That engineering mindset never left. I still think in systems, data, and what's under the hood.
In 2012 I slept on an office futon for six months to get Silvey Development off the ground. With a lot of help from good people, it grew into Spectruss — a two-time ADDY Award-winning agency in Chattanooga.
Racing dirt bikes, desert trucks, and formula cars. Climbing. Building companies. I've never taken the easy route — and I've learned something every time.
These days the hard path is usually someone else's business. Here's how I help.
Twenty years across marketing, advertising, technology, and operations. A few companies at a time, wherever they are.
Senior marketing leadership without the full-time hire. A clear plan, the right team, and reporting in numbers you can use.
Growth problems are often sales, ops, or systems problems in disguise. I find the real constraint and fix it.
A computer science background and hands-on experience in web, data, and paid media — so the fix actually ships.
People who don't take the easy path either.
What that looks like for real companies. Our team did the work; these are their numbers.
When we started, we were a small team of 10 with a gross revenue of around $1 million. In just a few short years, we’ve grown to over 40 employees and our gross revenue has soared to over $7 million. It takes a lot to grow a business, but none of it matters if the phones aren’t ringing. Spectruss has been a key part of our success, driving the opportunities we need to thrive.
I have been working with Sam and his team at Spectruss for almost a year. This has been the best marketing team I have worked with over the last decade.
Efficiency is really important to me as well as quality. Spectruss upped our quality, upped our look, upped our game over all in general.
Open to partnering with a few great businesses — bringing time, marketing know-how, and a team that executes.
Software and tech-enabled services with a go-to-market problem worth solving.
HVAC, plumbing, roofing, landscaping, and the trades.
Not big checks — I'm in the work alongside your team.
The businesses I've built and the ones I'm building now.
Two wheels, four wheels, a paddle, or a fly line.
At the 2025 Red Bull Tennessee Knockout, I took two wrong turns, crashed, flatted, and dislocated a knee — and still finished 2nd.
That's how I show up for clients. Things go wrong. You solve the problem in front of you and get to the finish.
Hard Enduro, National Enduro, and Hare Scrambles
Racing since age 12 — road, XC, and downhill
Skip Barber Formula cars and Best in the Desert Trophy Truck and UTV
Bucket list: Patagonia to Alaska on a motorcycle. Until then, I'm usually outside around Chattanooga — and I built Adventure Chattanooga to help everyone else get out there too.
Podcasts, videos, press, and articles.
Two recurring stages I host — and I'm available for keynotes, panels, and podcasts.
Fractional CMO, consulting, partnership, speaking, or press — pick your lane.
Looking for a Fractional CMO, need a problem solved, or think we might make good partners? Tell me about your business. I reply to every message personally within two business days.
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